Maria Siasat.Enterprise Market Builder.
I've spent 15+ years building B2B markets, inside billion-dollar SaaS companies, alongside scale-ups, and as a founder myself.
I've seen the empty seats at the roundtables. The funded product that couldn't explain itself. The scattered campaigns that spiked, went quiet and never touched pipeline. Random acts of marketing are the most expensive habit in a scale-up, and the most fixable.
My job is to stop it. I work at the intersection of market creation, positioning, demand generation, executive engagement and AI, and I don't just advise. I install the templates, systems and repeatable playbooks your team runs on their own long after I'm gone.
The experience behind the system.
Salesforce
Launched Agentforce when agentic AI was still an unknown concept. Building enterprise demand for a category the market hadn't named yet.
Optus Business
Differentiated a challenger brand against Telstra, the hardest positioning fight in Australian B2B.
Canva
Built enterprise credibility for a product the world knew as a consumer tool.
Founder
Built and scaled my own business from zero to seven locations at its peak. I've sat in the founder's seat and felt every part of this problem.
Let's talk.
If you're building an AI Technology business and growth feels harder than it should, I'd like to hear about it.
Book a 15-minute conversation